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Non Human Identity Management

Managing non-human identities at scale is crucial for organizations to ensure security and efficiency, and this article explores the best practices and strategies for Non-Human Identity Management. Effective Non-Human Identity Management enables companies to securely manage the growing number of non-human entities, such as bots, services, and IoT devices, across their systems and applications.

14 min readFebruary 28, 2026IAM Roadmap Team

Key Insight

Managing non-human identities at scale is crucial for organizations to ensure security and efficiency, and this article explores the best practices an...

Executive Summary

Managing non-human identities at scale is a critical challenge for enterprise IT leaders, with 75% of organizations expecting to increase their use of automated systems and bots over the next two years. Effective management of non-human identities is essential to prevent security breaches and ensure compliance with regulatory requirements. This article provides strategic recommendations for managing non-human identities at scale, including the use of identity and access management (IAM) solutions from vendors such as Okta and Auth0.

Introduction to Non-Human Identities

Non-human identities refer to the digital identities of automated systems, bots, and other non-human entities that interact with an organization's systems and data. These identities can include service accounts, API keys, and other forms of machine-to-machine authentication. As the use of automated systems and bots increases, the management of non-human identities becomes a critical challenge for enterprise IT leaders. According to a recent survey, 60% of organizations have over 1,000 non-human identities, with 25% having over 10,000.

Types of Non-Human Identities

There are several types of non-human identities, including:

  • Service accounts: used to authenticate and authorize automated systems and bots
  • API keys: used to authenticate and authorize API requests
  • Machine-to-machine (M2M) identities: used to authenticate and authorize communication between machines
  • IoT device identities: used to authenticate and authorize IoT devices

Industry Context and Market Positioning

The market for IAM solutions is expected to grow to $15.6 billion by 2025, with non-human identity management being a key driver of this growth. Vendors such as Okta, Auth0, and Microsoft are well-positioned to capitalize on this trend, with their IAM solutions providing advanced features for managing non-human identities. However, the market is also seeing the emergence of new vendors, such as SailPoint and Ping Identity, which are specializing in non-human identity management.

The market for non-human identity management is driven by several trends, including:

  • Increased use of automated systems and bots: as organizations increase their use of automated systems and bots, the need for effective management of non-human identities grows
  • Cloud adoption: the move to cloud-based systems and applications is driving the need for IAM solutions that can manage non-human identities in cloud environments
  • Regulatory compliance: organizations must comply with regulatory requirements, such as GDPR and HIPAA, which require the management of non-human identities

Strategic Recommendations

To manage non-human identities at scale, enterprise IT leaders should consider the following strategic recommendations:

  • Implement an IAM solution that provides advanced features for managing non-human identities, such as Okta or Auth0
  • Use a centralized identity management system to manage all non-human identities, including service accounts, API keys, and M2M identities
  • Implement role-based access control (RBAC) to ensure that non-human identities have the necessary permissions to perform their functions
  • Monitor and audit non-human identity activity to detect and respond to security breaches

Implementation Roadmap

The implementation of an IAM solution for managing non-human identities should follow a structured roadmap, including:

  1. Define the scope of the project and identify the non-human identities that need to be managed
  2. Choose an IAM solution that meets the organization's requirements, such as Okta or Auth0
  3. Implement the IAM solution and configure it to manage non-human identities
  4. Test and validate the IAM solution to ensure it is working correctly
  5. Monitor and audit non-human identity activity to detect and respond to security breaches

Okta Strengths

Okta is a leading vendor of IAM solutions, with a strong focus on non-human identity management. The strengths of Okta include:

  • Advanced features for managing non-human identities, including service accounts and API keys
  • Centralized identity management system that can manage all non-human identities
  • RBAC capabilities to ensure that non-human identities have the necessary permissions
  • Integration with cloud-based systems and applications, such as AWS and Azure

Okta Limitations

The limitations of Okta include:

  • High cost of implementation and maintenance, particularly for large-scale deployments
  • Complexity of implementation, which can require significant resources and expertise
  • Limited support for IoT device identities, which can be a challenge for organizations with large IoT deployments

Auth0 Strengths

Auth0 is another leading vendor of IAM solutions, with a strong focus on non-human identity management. The strengths of Auth0 include:

  • Advanced features for managing non-human identities, including service accounts and API keys
  • Centralized identity management system that can manage all non-human identities
  • RBAC capabilities to ensure that non-human identities have the necessary permissions
  • Integration with cloud-based systems and applications, such as AWS and Azure

Auth0 Limitations

The limitations of Auth0 include:

  • Limited support for on-premises deployments, which can be a challenge for organizations with hybrid environments
  • High cost of implementation and maintenance, particularly for large-scale deployments
  • Complexity of implementation, which can require significant resources and expertise

Comparison of Okta and Auth0

The following table compares the features of Okta and Auth0 for managing non-human identities:

FeatureOktaAuth0
Service account management
API key management
RBAC capabilities
Integration with cloud-based systems
Support for IoT device identities
Support for on-premises deployments

Quick Summary

The key takeaways from this article are:

  • Managing non-human identities at scale is a critical challenge for enterprise IT leaders
  • Effective management of non-human identities requires an IAM solution that provides advanced features, such as Okta or Auth0
  • A centralized identity management system and RBAC capabilities are essential for managing non-human identities
  • Monitoring and auditing non-human identity activity is critical to detect and respond to security breaches

Decision Matrix

The following decision matrix can help enterprise IT leaders choose the right IAM solution for managing non-human identities:

CriteriaOktaAuth0
Advanced features for non-human identity management
Centralized identity management system
RBAC capabilities
Integration with cloud-based systems
Support for IoT device identities
Support for on-premises deployments
Cost of implementation and maintenance⚠️⚠️

Verdict

managing non-human identities at scale requires an IAM solution that provides advanced features, such as Okta or Auth0. Enterprise IT leaders should consider the strengths and limitations of each vendor, as well as the specific requirements of their organization, when choosing an IAM solution. The implementation of an IAM solution should follow a structured roadmap, and monitoring and auditing non-human identity activity is critical to detect and respond to security breaches.

Next Steps

To get started with managing non-human identities at scale, enterprise IT leaders should:

  • Define the scope of the project and identify the non-human identities that need to be managed
  • Choose an IAM solution that meets the organization's requirements, such as Okta or Auth0
  • Implement the IAM solution and configure it to manage non-human identities
  • Test and validate the IAM solution to ensure it is working correctly
  • Monitor and audit non-human identity activity to detect and respond to security breaches

IMPORTANT

The management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0.

TIP

Enterprise IT leaders should consider the strengths and limitations of each vendor, as well as the specific requirements of their organization, when choosing an IAM solution.

WARNING

The implementation of an IAM solution can be complex and require significant resources and expertise, and monitoring and auditing non-human identity activity is critical to detect and respond to security breaches.

NOTE

The market for IAM solutions is expected to grow to $15.6 billion by 2025, with non-human identity management being a key driver of this growth.

Option 1

Option 2

Step 1

Step 2

Step 1

Step 2

Start

Implement IAM solution

Choose IAM vendor

Define scope of project

Configure IAM solution

Evaluate vendor strengths and limitations

Choose IAM vendor

The following sequence diagram illustrates the authentication process for non-human identities:

"Cloud-Based System""IAM Solution""Non-Human Identity""Cloud-Based System""IAM Solution""Non-Human Identity"Authentication requestAuthentication responseAccess requestAccess response

managing non-human identities at scale is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0. By following the strategic recommendations outlined in this article, enterprise IT leaders can ensure the secure and efficient management of non-human identities, and reduce the risk of security breaches and non-compliance with regulatory requirements.

The following architecture diagram illustrates the components of an IAM solution for managing non-human identities:

Non-Human Identity

IAM Solution

Identity Data

Authentication Response

Authorization Response

Authentication Request

Authentication Request

Identity Store

Authentication Service

Authorization Service

Cloud-Based System

Service Account

API Key

The following table compares the features of Okta and Auth0 for managing non-human identities in cloud-based systems:

FeatureOktaAuth0
Integration with AWS
Integration with Azure
Integration with Google Cloud
Support for cloud-based service accounts
Support for cloud-based API keys

In terms of cost, the implementation of an IAM solution for managing non-human identities can vary depending on the vendor and the specific requirements of the organization. However, the following table provides a rough estimate of the costs associated with implementing Okta and Auth0:

CostOktaAuth0
Implementation cost$100,000 - $500,000$50,000 - $200,000
Maintenance cost$20,000 - $50,000 per year$10,000 - $20,000 per year
Support cost$5,000 - $10,000 per year$2,000 - $5,000 per year

Overall, the management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0. By following the strategic recommendations outlined in this article, enterprise IT leaders can ensure the secure and efficient management of non-human identities, and reduce the risk of security breaches and non-compliance with regulatory requirements.

The following table provides a summary of the key takeaways from this article:

Key TakeawayDescription
Implement an IAM solutionImplement an IAM solution that provides advanced features for managing non-human identities, such as Okta or Auth0
Use a centralized identity management systemUse a centralized identity management system to manage all non-human identities, including service accounts, API keys, and M2M identities
Implement RBACImplement RBAC capabilities to ensure that non-human identities have the necessary permissions to perform their functions
Monitor and audit non-human identity activityMonitor and audit non-human identity activity to detect and respond to security breaches

the management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0. By following the strategic recommendations outlined in this article, enterprise IT leaders can ensure the secure and efficient management of non-human identities, and reduce the risk of security breaches and non-compliance with regulatory requirements.

IMPORTANT

The implementation of an IAM solution for managing non-human identities requires careful planning and execution to ensure the secure and efficient management of non-human identities.

TIP

Enterprise IT leaders should consider the strengths and limitations of each vendor, as well as the specific requirements of their organization, when choosing an IAM solution.

WARNING

The management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0.

NOTE

The market for IAM solutions is expected to grow to $15.6 billion by 2025, with non-human identity management being a key driver of this growth.

The following architecture diagram illustrates the components of an IAM solution for managing non-human identities in a hybrid environment:

Non-Human Identity

IAM Solution

Identity Data

Authentication Response

Authorization Response

Authorization Response

Authentication Request

Authentication Request

Identity Store

Authentication Service

Authorization Service

On-Premises System

Cloud-Based System

Service Account

API Key

The following table compares the features of Okta and Auth0 for managing non-human identities in a hybrid environment:

FeatureOktaAuth0
Integration with on-premises systems
Integration with cloud-based systems
Support for hybrid deployments
Support for on-premises service accounts
Support for cloud-based API keys

In terms of cost, the implementation of an IAM solution for managing non-human identities in a hybrid environment can vary depending on the vendor and the specific requirements of the organization. However, the following table provides a rough estimate of the costs associated with implementing Okta and Auth0:

CostOktaAuth0
Implementation cost$150,000 - $750,000$75,000 - $300,000
Maintenance cost$30,000 - $75,000 per year$15,000 - $30,000 per year
Support cost$7,500 - $15,000 per year$3,000 - $7,500 per year

Overall, the management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0. By following the strategic recommendations outlined in this article, enterprise IT leaders can ensure the secure and efficient management of non-human identities, and reduce the risk of security breaches and non-compliance with regulatory requirements.

The following table provides a summary of the key takeaways from this article:

Key TakeawayDescription
Implement an IAM solutionImplement an IAM solution that provides advanced features for managing non-human identities, such as Okta or Auth0
Use a centralized identity management systemUse a centralized identity management system to manage all non-human identities, including service accounts, API keys, and M2M identities
Implement RBACImplement RBAC capabilities to ensure that non-human identities have the necessary permissions to perform their functions
Monitor and audit non-human identity activityMonitor and audit non-human identity activity to detect and respond to security breaches

the management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0. By following the strategic recommendations outlined in this article, enterprise IT leaders can ensure the secure and efficient management of non-human identities, and reduce the risk of security breaches and non-compliance with regulatory requirements.

IMPORTANT

The implementation of an IAM solution for managing non-human identities requires careful planning and execution to ensure the secure and efficient management of non-human identities.

TIP

Enterprise IT leaders should consider the strengths and limitations of each vendor, as well as the specific requirements of their organization, when choosing an IAM solution.

WARNING

The management of non-human identities is a critical challenge for enterprise IT leaders, and effective management requires an IAM solution that provides advanced features, such as Okta or Auth0.

NOTE

The market for IAM solutions is expected to grow to $15.6 billion by 2025, with non-human identity management being a key driver of this growth.

Trend Topics
Identity and Access ManagementNon-Human IdentitiesService AccountsMachine IdentitiesIAM ScalingAutomated Identity ManagementIdentity Governance
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